Skate or Dive Logo
January 25th, 2011 | Posted in Blog, Logos | No Comments
SN Depth Scuba was looking for a logo for their skate shop they just opened in their dive shop. So we followed both industries and tied the 2 designs together.
Roots Marketing Logo
January 25th, 2011 | Posted in Blog, Logos | No Comments
Roots Marketing needed a logo that would attract younger businesses. They sell advertisements on wristbands that bars give out. So we went with to arms flexing wearing wristbands.
SEM Package $500 Per Month
January 17th, 2011 | Posted in SEM (Search Engin marketing) | No CommentsOur Monthly Tasks to Improve Your Rankings:
1. 150 Directory submissions: – Will be completed in 2 parts 75 submissions each.
Example: –
Article – Sites & Google Page Rank
http://www.articlesalley.com- 7
http://ezinearticles.com- 6
http://www.articlesbase.com- 6
http://www.goarticles.com- 6
http://www.articleblast.com- 5
2. 10 Social Bookmarking Submissions: – We will do 5 bookmarking every 15 days.
Example: –
Directory – Sites & Google Page Rank
http://www.asialink-eamarnet.com- 4
http://www.websitesee.com- 2
http://www.foqe.net-2
http://www.csgenius.com- 3
3. 20 Article Submissions (1 article x 10 article directories) for 2 articles: – We will write 1 articles and submit it to 10 article Directories over 15 days and repeat this again in a month with new article, to complete 20 article submissions.
Example: –
Article – Sites & Google Page Rank
http://www.articlesalley.com- 7
http://ezinearticles.com- 6
http://www.articlesbase.com- 6
http://www.goarticles.com- 6
http://www.articleblast.com- 5
4. 10 Press Release Submissions (1 press release x 10 press release websites): – We will write one press release in a month and submit it to 10 Press release sites over the period of month.
Example: –
Press Release Sites & Google Page Rank
http://www.prlog.org- 6
http://www.pressbox.co.uk- 5
http://www.webnewswire.com- 5
http://www.free-press-release.com- 4
http://www.pressmethod.com- 4
5. 10 Blog Submissions: –
Blog Sites & Google Page Rank
http://www.blogger.com- 9
http://wordpress.com- 9
http://www.livejournal.com- 8
http://www.typepad.com- 8
http://www.weebly.com- 8
6. 2 unique, 400 word articles written
7. 1 unique, 400 word press releases
8. 20 One Way back links with mix PR
9. Meta tags changes suggestions
10. Keyword research
11. Competitor Analysis
12. Heading tag changes
13. Alt tag changes
14. Interlinking wherever required.
15 Keyword density in site content.
16. HTML Site Map
17. XML site map and Submission in webmaster tool
Call us for questions 480.626.0395
Why Use WordPress to Power Your Small Business Website?
January 16th, 2011 | Posted in Blog, Web Design/ Web Graphics | No Commentsby Don Campbell ·
“I can’t update my website!”
“I’ve got to get my webmaster to do that, but it’s going to cost me…”
“Nooooo, I just hosed my website!”
If you talk to enough small business owners, or friends that want to have a website but don’t spend evenings and weekends tinkering around on the web, you’ll hear frustrations like this a lot.
And that’s from the ones who have figured out how to get a website up and running in the first place. There are many who are still trying to figure out where to start. But wait, there is hope!
WordPress to the Rescue
WordPress is one of the most popular blogging tools available. But what many people don’t know is that it is a powerful Content Management System (CMS) that can be used for more than just blogging. With WordPress you can build a blog, a website, or both. This is the first article in a series where we’ll explore why WordPress is a good choice for small business websites, and how to install, configure and use it for your small business.
Web Content Management Systems
A content management system is a tool that helps you manage the creation and updates to web pages on your web site. In 1998 I was one of the early members of a Silicon Valley start-up called Interwoven. Interwoven provided Web Content Management solutions for large enterprises like Ford Motor, FedEx, Cisco and eventually thousands of others large and small companies. I learned a lot about web content management by meeting with hundreds of companies – ranging from the Fortune 100 to smaller companies - and digging into their web site architectures. The web was exploding at that time, and there was a tremendous demand for managing the ever expanding amount and types of content. During that period, our software sold for hundreds of thousands of dollars.
Using WordPress as a Website
Fast forward to today, and now we have WordPress – an amazingly powerful content management system that is FREE. And it has a lot of power under the hood for a small or medium business looking for an easy way to manage their web site.
WordPress was designed as a platform for blogging, but you don’t have to use it as a blogging tool. With a few tweaks it can be used to run your website, with or without a “blog.” The fact that WordPress was designed as a blogging platform gives it some compelling advantages.
It is optimized for easily publishing and changing content. And getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new article or newsletter.
So why is WordPress a good choice?
Top Five Reasons to Use WordPress for Your Small Business Website
- SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many seo benefits that WordPress provides for free. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well” in this video: Matt Cutts gives tips to small business owners.
- Content – it is easy to update content on your website without knowing HTML. Do you hate the idea of having to learn to use a complex HTML editor tool like Dreamweaver? Do you have to “ask” your webmaster every time you want to make a small change to your website? Well no longer – once WordPress is set up for you, you can easily create new pages or edit existing pages using a simple rich text editor.
- Extensions – There is a thriving ecosystem of developers creating themes and plug-ins – imagine free design themes, or the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to hire a web developer.
- Support – If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you. There are literally thousands of WordPress developers out there. And there are so many people writing about WordPress that help is only a Google search away!
- One-click-installation – Quick installs are provided by many hosting providers, including Bluehost, 1and1 and GoDaddy.
The Importance of Public Relations in Food and Travel
January 14th, 2011 | Posted in Blog | No CommentsCreating a successful public relations campaign is not an easy task by any standards. There are many domains for which such a project can be developed and each one of them requires a completely different approach. In the last couple of years, more and more PR companies have started to focus their attention on a few areas alone, such as food and travel.
Food PR is usually revolving around the immediate need of the consumer, but more importantly around the problems which can appear in certain situations. Nowadays, more and more serious diseases have started to be transmitted through our food supply and getting ill after consuming any type of food is not uncommon. This means that you’ll never know where the next case will appear: maybe from a piece of meat or perhaps from vegetables.
Even if most of these incidents are isolated, the situation remains the same: potential customers will change their opinion based on what they see and hear in the media, not on the actual facts and statistics. This is where public relations come in; a successful campaign will be able to transmit the right message and it will create a bridge between your company and your potential clients.
More importantly than dealing with incidents is making a new brand successful. In this situation, Food PR plays the important role of bringing the product to the attention of the right persons.
In the case of travel public relations, the task is a little more complicated. An entire web has to be created and you need to make the connection between your client, his transportation means, his accommodations and the activities he will partake in while going on a vacation. After that, the right PR campaign needs to stand out among thousands of others and make sure that your company is the one which gets all the attention it deserves. Traveling is no longer a problem for anyone and this is why so many travel agencies are trying their best to make offers which can’t be refused. The right travel PR campaign can tip the scale in your favor even if you are not the market leader, which is something that can’t usually be achieved in most domains.
The power of the right PR strategy can’t be underestimated, especially if you take a look at your competitors. Instead of trying to create a campaign on your own, you should find a company which already knows exactly how to get a head start and grab the attention of the public without too much effort. This way, you will save a lot of time and money and the results you were hoping for will appear sooner than you initially thought.
Lasts from blog
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August 30 2011, Blog
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Top 5 Benefits of Killer Web Page Content
August 17 2011, Blog
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Structural Decisions Around Search Engine Optimization
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August 17 2011, Blog
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August 8 2011, Blog
Contact
Are you looking for someone who can take your ideas and be able to portray them in an effective and innovative way, this is where we are able to deliver those results. We have a passion for what we do which makes our mission to deliver creative, innovative, results for your company a reality. Call or email now to get started.
E-MAIL : info@creativecaldron.com
PHONE : 480.626.0395