It is crazy to think how far we have come with technology. We can take art to new levels with the changes in technology. Ten years ago creating this design would have taken forever.

The World Wide Web has changed the way we do business. Where it was once enough to have a website, today’s savvy business owners are harnessing the power of the Web by doing Public Relations (PR) online, connecting with customers, and building lists of subscribers.

Doing PR Online with Press Releases

Online PR allows you to: spread the word about your business, drive traffic to your website, and give your website an SEO boost thanks to the backlinks coming from high PageRank sites. Yes, the humble press release can do all of this!

Sites such as PRWeb.com, eReleases.com, and PRNewswire.com allow you to upload and distribute press releases to the masses. It’s not unusual for press releases to be picked up by news distribution channels like Google News. Not only can you quickly spread the word about your business’s latest news, you’ll build valuable backlinks from authority websites.

You’ll need compelling content for your press releases. Check out Constant Content’s new pool of press release writers and have your press releases quickly and professionally written by online press release writing professionals.

Connecting with Customers with Social Networking

While the Web is now 20 years old, social networking sites like Facebook and Twitter are mere babies. It’s not too late to get on the social networking bandwagon. Share your press releases, tips, fun facts, discounts, and other interesting tidbits with your customers and start interacting. It’s fun, rewarding, and traffic-generating.

Continuing to Connect with Opt-in Lists

Newsletters may seem old-fashioned compared to social networking, but they remain one of the best ways to build relationships and stay in touch with your customers. First-time visitors to your website may never return, despite their good intentions. However, if you can get those visitors to sign up for your newsletter, you can continue to communicate and prompt them to visit your site time and time again.

Again, you’ll need compelling content. In this case, you’ll need content such as a free special report or eBook to entice visitors to subscribe as well as content for your future newsletters. Constant-Content is ready to serve once again with thousands of qualified writers skilled in writing everything from unique articles and blog posts to sales copy, white papers, and eBooks.

If your visitors don’t know they are in the right place, they aren’t going to hang around and click through to other pages. So, you need to show them right away that they are indeed in the right place with your presentation of “killer content”, written with them in mind. It is also important to realize that exceptional Web page content is written specifically for the Web as opposed to print publication.

What is killer web page content? While quite a few definitions exist for the phrase “killer content,” many of them agree that it is informative, compelling, and unique. In essence, killer content is the opposite of filler content. It offers quality information that site visitors want to read.

Since good quality content is written for your audience rather than at them, your content engages your visitors with the message rather than annoying them with the lack of a message. Through killer content, you provide exactly what your target audience is looking to find or needs to find. In some cases, killer content may not be exactly what your targeted audience is looking for, but it is so compelling and provides such a unique slant on the topic that your website visitors keep reading and coming back for more.

1) Gives Your Site Credibility

Your presentation of content needs to portray a sense of expertise and trustworthiness in order to create strongly perceived web credibility. The quality of your content provides this credibility with its factual presentation and the validity of the information it contains.

You want your readers to be able to believe what is written on your site. Therefore, the content must be seen as having been written by a knowledgeable individual in order to promote the value of visiting your website. Due to the huge amount of information currently available on the Web, a site with content that offers a positive credibility image draws a greater number of visitors, increases conversions, and raises page ranking.

2) Engages Your Visitors and Keeps Them on the Site

Composing content that focuses on your targeted audience or ideal customer keeps them engaged and clicking through additional pages on your website. Engaging content encourages your visitors to click through multiple pages and has them wanting to come back again for more. If there’s nothing worthwhile to read, your visitors are going to leave within seconds of landing on a webpage.

3) Encourages Visitors to Share Your Site with Their Friends

A website that features killer content is going to attract new visitors simply because it leads to word-of-mouth sharing. If your website consistently offers good content that is worthwhile to read, your visitors are going to share that information. Whether your visitors tell one person or they tell many about the benefits of visiting your website, the overall effect is to increase traffic to your site. This is one kind of chain reaction that you want to encourage – people praising your website and the value of visiting it one after the other.

4) Improves Search Rankings Naturally if You Write About Areas Your Business Is Focused in

Improving your search engine ranking is the best way to get your site noticed, while drawing more traffic to it. Including quality content on your website is one of the techniques that you can use to enhance your ranking naturally. Writing about areas that your business is focused in drives the right kind of traffic to your website – the kind that stays awhile clicking through to additional pages of content. All of this improves the chances of your website appearing on the first page of search engine results – the page that the majority of people actually look at when searching for a particular topic or product. It also increases the quality of the interaction with an increase in page views per visitor.

5) Powers Your Social Media Efforts with Content That Is Reusable on Most Social Media Platforms and Drives People Back to Your Site

While you are building your reputation with timely and up-to-date content, you increase the number of unique visitors, returning visitors, enquiring visitors. Not only do people know that you offer killer content, but they also know that the content is available there when they need it. Both of these factors is going to drive more people to your site as your content appears all over the Internet via social media outlets such as Twitter, Facebook, Tumblr, Google Plus One, Reddit, Digg, and Stumbleupon. If you know how people are searching, then you can figure out how they are thinking, tailoring your content to attract new and repeat visitors, especially via social media platforms.

IT TAKES A MONKEY

In the 1930s (and before and after) men who repaired the mammoth illuminated signs, known as spectaculars, that towered over places like Times Square were called “sign monkeys.” A term of endearment then, it is out of fashion now. Yet it does not diminish the dangerous work that these urban mountaineers (including window washers, bridge maintainers and other such laborers) must endure. Here is a film produced by Chevrolet that pays tribute to them. It is one thing to design something that humungous, another to make it work.

This post on engadget is a big deal - http://www.engadget.com/2011/05/24/windows-phone-mango-and-bing-vision-hands-on/

As part of the mango windows 7 os, microsoft has created an app called “bing vison” which is very similar to google googles but allows for image recognition, mstag scanning, and QR code scanning.  This is the worlds FIRST universal scanner!  I give kudos to microsoft for creating such an app.

QrArts has expressed that a Universal reader is essential to clear the barriers to entry for mobile tagging and to allow users to full embrace mobile engagement.  Since microsoft has access to the mstag algorithm this is quite an easy task for them, where as google googles cannot decode mstags.  This new apps will allow for the 2 most popular 2d barcodes to be decoded, as well as serve as a transition to image recognition mobile triggers.  I personally am very excited to see this type of app being released on the windows 7 mango os, and hope that bing vision becomes available for both iOs and Android phones.

Thank you Microsoft.