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Is Your NAP Accurate?
A lot of business owners do not realize that if their NAP (Name, Address, Phone Number) is inaccurate it can actual affect your online ranking.
Make sure to not re-list your business several times on the same directory. This only causes confusion with your customers and splits your reviews in half.
Your NAP (Name, Address, Phone Number) should always be filled out the same way on every directory.
When registering your business on directories. It’s very important to fill everything out about your business. Plus add a lot of pictures the more the better. Show off your business!
Let’s start with a quick definition. When a local business has more than one listing for a single physical location in an online directory, these other listings are considered duplicates. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business’s ability to rank well and win customers. The Google Local Business Information Quality Guidelines speak in very plain language about the number of listings your business can have: Do not create more than one listing for each business location, either in a single account or multiple accounts.
Read More: Duplicate Listings Continued
Some of the most common mistakes in citation listings are the inconsistencies created through abbreviation. Google’s algorithms is focused on accurate content. EXAMPLE: if your address has Avenue in it, common mistake is using avenue then in a different listing just using ave. When submitting a listing use the exact same content you are using everywhere.
Best practice is write every thing about your business in a word document name, address, phone, and business information. Use that document on every citation you fill out. If the a citation is asking for more information add the extra info and record what you wrote for future citations that may ask the same questions.
A study was made a businesses that focused on their citation listings and those that did not.
- 28% said ROI was “Excellent”
- 48% said ROI was “Good” Just
- 4% said ROI was “Low” or “Very Low”
Analysis: With so many complexities and issues impacting Google+Local, we wanted to know if SEOs see a worthwhile return from the effort invested into optimizing their listings via Google My Business. The feedback was extremely positive: YES, THEY DO! A whopping 76% of respondents said the ROI was either “Excellent” or “Good,” while only 4% said it offered “Low”/”Very Low” ROI.
Citations are your best friend. they help your business cast a wider net of this customers that are looking for your services. When your registering your business take advantage of all the questions, uploading pictures, and categories that best represents your business. Citations also help creating a back link to your website!
Since Google automatically infers local intent on any searches related to car dealers, it’s important to go above and beyond traditional SEO and optimize for local searches. Citations are the most important off-site signal for local ranking success. Google expects businesses to be listed on certain websites, like Google, Yahoo, Bing, or even Yelp.It’s also extremely important that your business information matches from site to site – if the information is incorrect, that will hurt how well you’ll rank in local searches. You need to be sure that you’re listed on the important citation sites, and you need to be absolutely sure that your NAP information matches exactly on each site.
Local SEO Services
ONE TIME CLEAN UP
1 time manual clean up of citations for inconsistencies, incomplete, and duplicates
One time citation submission to all major directories
One time NAP audit
MONTHLY CLEAN UP
Monthly manual clean up of citations for inconsistencies, incomplete, and duplicates
Citation submission to all major directories
Quarter NAP Audits
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