Photography

Sell More With Great Product Shots. Imagine you’re driving down a back country road, and you see two apple stands. They both look the same, yet one charges a few dollars more than its competitor. You decide to buy some apples, and stop at the cheaper stand. When you peer into their bins, you see that they’re half-full of bruised, rotten apples. You decide to try the other stand, which offers bags overflowing with ripe, shiny red apples that look juicy enough to sink your teeth into.

As a consumer, if you truly wanted fresh apples, you would have paid the extra money for the healthier looking apples at the second stand. The old, bruised apples at the first stand wouldn’t have prompted you to reach for your wallet and take them home.

Similarly, a consumer who knows he wants to purchase a specific product online may be torn between two different online retailers. Both may have spent much of their marketing budget on search engine optimization and site design, in an effort to capture this specific product-buying market. The difference between the two may well lie in product photography.

This is where most sites turn to stock photography. And, if you have a service business (tech support, design) or a community site, stock photography may well be the way to go. But, if you sell a product, you need great product shots.

Here are some of our examples of product shots.